关键词: attribute behavioral intention extrinsic intrinsic market intelligence rice

Mesh : Oryza Cooking Odorants Food Consumer Behavior

来  源:   DOI:10.1111/1541-4337.13228

Abstract:
Improvement of crop varieties can be a powerful strategy for addressing food, nutrition, and climate challenges in the Global South if it is guided by market intelligence. We conducted a systematic literature review of stakeholder preference studies that aim at guiding crop improvement in rice, the Global South\'s most important staple food. We review behavioral indicators such as purchase intention, willingness to pay, acceptance, probability of adoption, and preference. Results from 106 studies reveal important gaps in terms of geographical and stakeholder representation: (1) Southcentral Asia is underrepresented and (2) studies focused either on upstream (farmers) or downstream (consumers) stakeholders along the value chain, while missing out on midstream actors (processors, traders). From the consumer studies, urban consumption zones are adequately represented as sources of end-market opportunities for farmers to tap into demand. Evidence suggests that consumer preferences for intrinsic attributes revolve around eating and cooking quality attributes (i.e., aroma, texture, swelling capacity, taste) and physical traits (i.e., whiteness, size and shape, proportion of broken grains). Evidence from farmer studies reveals that (1) preferences for agronomic attributes dominate and focus on yield, maturity, plant height, lodging tolerance, and tillering ability; (2) yield and early maturity were generally considered priority attributes and were often jointly considered as such; and (3) preferences for abiotic stress tolerance revolve around drought, submergence, and salinity. These insights can help refocus market intelligence research to aid crop improvement in addressing food, nutrition, and climate challenges in the Global South, which may be expanded globally.
摘要:
改良作物品种可以成为解决粮食问题的有力策略,营养,如果以市场情报为指导,全球南方的气候挑战。我们对旨在指导水稻作物改良的利益相关者偏好研究进行了系统的文献综述,全球南方最重要的主食。我们回顾了行为指标,如购买意愿、愿意支付,接受,采用的可能性,和偏好。106项研究的结果揭示了在地理和利益相关者代表性方面的重要差距:(1)中南亚代表性不足,(2)研究集中在价值链的上游(农民)或下游(消费者)利益相关者,而错过了中游演员(处理器,贸易商)。从消费者研究来看,城市消费区被充分代表为农民挖掘需求的终端市场机会来源。有证据表明,消费者对内在属性的偏好围绕着饮食和烹饪质量属性(即,香气,纹理,溶胀能力,味道)和身体特征(即,白度,大小和形状,破碎颗粒的比例)。来自农民研究的证据表明,(1)对农艺属性的偏好主导并关注产量,成熟,植物高度,抗倒伏性,分till能力;(2)产量和早熟通常被认为是优先属性,并且通常被共同考虑;(3)对非生物胁迫耐受性的偏好围绕干旱,淹没,和盐度。这些见解可以帮助重新调整市场情报研究的重点,以帮助作物改善解决粮食问题。营养,以及全球南方的气候挑战,可以在全球范围内扩展。
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