PDF(Pubmed)
Abstract：
Health-related food policies, such as taxes on unhealthy food and drink, can act as catalysts for food industry to take action which may or may not align with the policy goal of improving population health. This commentary discusses the framework proposed by Forde et al in analysing the food industry marketing responses to the Soft Drink Industry Levy (SDIL), implemented in the United Kingdom in 2018. We suggest and discuss ways which may help broaden the use of the framework to other relevant policies. This includes widening the framework to cover strategies that may have not come up within the SDIL context but have been studied in other contexts. It would also be important to consider interactions between the strategies and with external factors influencing company decisions. Going forward, comprehensive evaluations of health-related policies should consider likely interactions with industry marketing strategies to fully understand potential impacts.
摘要：
与健康相关的食品政策，比如对不健康食品和饮料征税，可以作为催化剂，食品工业采取行动，可能或可能不符合改善人口健康的政策目标。本评论讨论了Forde等人在分析食品行业营销对软饮料行业征税(SDIL)的回应时提出的框架，2018年在英国实施。我们建议并讨论可能有助于将框架的使用范围扩大到其他相关政策的方法。这包括扩大框架，以涵盖可能未在SDIL背景下提出但已在其他背景下进行研究的策略。考虑战略之间的相互作用以及影响公司决策的外部因素也很重要。展望未来,对健康相关政策的综合评估应考虑与行业营销策略可能的相互作用，以充分了解潜在影响。
