Abstract：
BACKGROUND: The global halal cosmetics market is projected to grow during the forecast period. However, the factors that influenced consumers in the world to opt for halal cosmetics remain ambiguous.
OBJECTIVE: The objective of this study was to understand the universal concept of halal cosmetics and a framework of critical points that influence consumers in purchasing halal cosmetic products.
METHODS: The method used was Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) Statement by using Web of Science and Scopus databases. This study extends the systematic literature review covering all variables in purchasing halal cosmetics as halal cosmetic is not simply a religious issue, but it is also an opportunity to increase sales and acquire a competitive advantage.
RESULTS: This study found 14 articles that mainly discussed the critical points related to religiosity and product factors, that is, ingredient, halal logo, and halal certification as the highest driver in influencing consumers to purchase halal cosmetics. Other related factors in this study are price, promotion, place, social factors, and characteristics of consumers. These factors should be taken into consideration as they provide a plus point and an extra edge to local or international manufacturers to tap the global markets for halal cosmetic products that cater to both Muslims and non-Muslims communities.
CONCLUSIONS: Cosmetic manufacturers and marketers must ensure that their products suit the expectation of consumers as todays halalan and tayyiban products are being searched rather than branded products due to their cleanliness, safety, and hygienic.
CONCLUSIONS: This study is among the earliest study examining the factors of purchase intention in halal cosmetics using a systematic literature review method that integrates marketing stimulus (product, price, promotion, and place) and other stimuli (social, religious, and characteristics).
OBJECTIVE: The objective of this study was to understand the universal concept of halal cosmetics and a framework of critical points that influence consumers in purchasing halal cosmetic products.
METHODS: The method used was Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) Statement by using Web of Science and Scopus databases. This study extends the systematic literature review covering all variables in purchasing halal cosmetics as halal cosmetic is not simply a religious issue, but it is also an opportunity to increase sales and acquire a competitive advantage.
RESULTS: This study found 14 articles that mainly discussed the critical points related to religiosity and product factors, that is, ingredient, halal logo, and halal certification as the highest driver in influencing consumers to purchase halal cosmetics. Other related factors in this study are price, promotion, place, social factors, and characteristics of consumers. These factors should be taken into consideration as they provide a plus point and an extra edge to local or international manufacturers to tap the global markets for halal cosmetic products that cater to both Muslims and non-Muslims communities.
CONCLUSIONS: Cosmetic manufacturers and marketers must ensure that their products suit the expectation of consumers as todays halalan and tayyiban products are being searched rather than branded products due to their cleanliness, safety, and hygienic.
CONCLUSIONS: This study is among the earliest study examining the factors of purchase intention in halal cosmetics using a systematic literature review method that integrates marketing stimulus (product, price, promotion, and place) and other stimuli (social, religious, and characteristics).
摘要：
背景：全球清真化妆品市场预计将在预测期内增长。然而,影响世界消费者选择清真化妆品的因素仍然模棱两可。
目的：本研究的目的是了解清真化妆品的普遍概念以及影响消费者购买清真化妆品的关键点框架。
方法：使用的方法是使用WebofScience和Scopus数据库的系统评论和荟萃分析（PRISMA）声明的首选报告项目。这项研究扩展了系统的文献综述，涵盖了购买清真化妆品的所有变量，因为清真化妆品不仅仅是一个宗教问题，但这也是增加销售和获得竞争优势的机会。
结果：这项研究发现了14篇主要讨论与宗教信仰和产品因素有关的关键点的文章，也就是说,成分,清真标志,和清真认证是影响消费者购买清真化妆品的最高驱动力。这项研究中的其他相关因素是价格，促销,地点,社会因素,和消费者的特点。应该考虑这些因素，因为它们为本地或国际制造商提供了一个加点和额外的优势，以开拓面向穆斯林和非穆斯林社区的清真化妆品的全球市场。
结论：化妆品制造商和营销商必须确保他们的产品符合消费者的期望，因为今天搜索的是Halalan和tayyiban产品，而不是品牌产品，因为它们的清洁度，安全,和卫生。
结论：本研究是最早的研究之一，使用系统的文献综述方法，结合营销刺激（产品，价格,促销,和地点)和其他刺激(社交，宗教,和特性）。
目的：本研究的目的是了解清真化妆品的普遍概念以及影响消费者购买清真化妆品的关键点框架。
方法：使用的方法是使用WebofScience和Scopus数据库的系统评论和荟萃分析（PRISMA）声明的首选报告项目。这项研究扩展了系统的文献综述，涵盖了购买清真化妆品的所有变量，因为清真化妆品不仅仅是一个宗教问题，但这也是增加销售和获得竞争优势的机会。
结果：这项研究发现了14篇主要讨论与宗教信仰和产品因素有关的关键点的文章，也就是说,成分,清真标志,和清真认证是影响消费者购买清真化妆品的最高驱动力。这项研究中的其他相关因素是价格，促销,地点,社会因素,和消费者的特点。应该考虑这些因素，因为它们为本地或国际制造商提供了一个加点和额外的优势，以开拓面向穆斯林和非穆斯林社区的清真化妆品的全球市场。
结论：化妆品制造商和营销商必须确保他们的产品符合消费者的期望，因为今天搜索的是Halalan和tayyiban产品，而不是品牌产品，因为它们的清洁度，安全,和卫生。
结论：本研究是最早的研究之一，使用系统的文献综述方法，结合营销刺激（产品，价格,促销,和地点)和其他刺激(社交，宗教,和特性）。
