关键词: COVID-19 Google Analytics coronavirus digital health tool digital healthcare healthcare platform pandemic symptom management user behavior website analysis

来  源:   DOI:10.2196/37811   PDF(Pubmed)

Abstract:
BACKGROUND: At the start of the COVID-19 pandemic, unprecedented pressure was placed on health care services globally. An opportunity to alleviate this pressure was to introduce a digital health platform that provided COVID-19-related advice and helped individuals understand and manage their COVID-19 symptoms. Therefore, in July 2020, the Your COVID Recovery website was launched by the National Health Service of England with the aim of creating a practical tool that provides advice and support to individuals recovering from COVID-19. The website includes information on many of the key COVID-19 symptoms. To date, public use of the Your COVID Recovery website and user behavior remain unknown. However, this information is likely to afford insight into the impact of the website and most commonly experienced COVID-19 symptoms.
OBJECTIVE: This study aimed to evaluate public use of the Your COVID Recovery website, a digital health platform that provides support to individuals recovering from COVID-19, and determine user behavior during its first year of operation.
METHODS: Google Analytics software that was integrated into the Your COVID Recovery website was used to assess website use and user behavior between July 31, 2020, and July 31, 2021. Variables that were tracked included the number of users, user country of residence, traffic source, number of page views, number of session views, and mean session duration. User data were compared to COVID-19 case data downloaded from the UK government\'s website.
RESULTS: During the study period, 2,062,394 users accessed the Your COVID Recovery website. The majority of users were located in the United Kingdom (1,265,061/2,062,394, 61.30%) and accessed the website via a search engine (1,443,057/2,062,394, 69.97%). The number of daily website users (n=15,298) peaked on January 18, 2021, during the second wave of COVID-19 in the United Kingdom. The most frequently visited pages after the home page were for the following COVID-19 symptoms: Cough (n=550,190, 12.17%), Fatigue (n=432,421, 9.56%), Musculoskeletal pain (n=406,859, 9.00%), Taste and smell (n=270,599, 5.98%), and Breathlessness (n=203,136, 4.49%). The average session duration was 1 minute 13 seconds.
CONCLUSIONS: A large cohort of individuals actively sought help with their COVID-19 recovery from the website, championing the potential of this tool to target an unmet health care need. User behavior demonstrated that individuals were primarily seeking advice on how to relieve and manage COVID-19 symptoms, especially symptoms of cough, fatigue, and musculoskeletal pain. COVID-19 rehabilitation programs should use the results of this study to ensure that the program content meets the needs of the post-COVID-19 population.
摘要:
背景:在冠状病毒(COVID)大流行开始时,全球医疗服务面临前所未有的压力。缓解这种压力的一个机会是引入一个数字健康平台,该平台提供COVID建议,并帮助个人了解和管理他们的COVID症状。因此,2020年7月,NHS英格兰推出了YourCOVIDRecovery®网站,旨在创建一种实用工具,为从COVID中恢复的个人提供建议和支持。该网站包括许多关键COVID症状的信息。迄今为止,公开使用您的COVIDRecovery®网站和用户行为仍然未知。然而,这些信息可能有助于深入了解网站的影响和最常见的COVID症状。
目的:本研究旨在评估公众对您的COVIDRecovery®网站的使用情况,一个数字健康平台,为从COVID中恢复的个人提供支持,并在运营的第一年确定用户行为。
方法:集成到您的COVIDRecovery®网站中的GoogleAnalytics软件用于评估2020年7月31日至2021年7月31日之间的网站使用情况和用户行为。跟踪的变量包括用户数量,用户居住国,交通来源,页面查看次数,会话视图的数量,和平均会话持续时间。将用户数据与从英国政府网站下载的COVID病例数据进行比较。
结果:在研究期间,有2,062,394名用户访问了您的COVIDRecovery®网站。大多数用户位于英国(1265061/2062394,61.30%),并通过搜索引擎访问网站(1443057/2062394,69.97%)。每日网站用户数量最多(15298)发生在2021年1月18日,也就是英国第二波COVID期间。主页后最常访问的页面是以下COVID症状:咳嗽(550190,12.17%),疲劳(432421,9.56%),肌肉骨骼疼痛(406859,9%),味道和气味(270599,5.98%),和不透气(203136,4.49%)。平均会话持续时间为1分钟13秒。
结论:一大群人从网站上积极寻求帮助,帮助他们恢复COVID,支持该工具的潜力,以满足未满足的医疗保健需求。用户行为表明,个人主要是在寻求如何缓解和管理COVID症状的建议,尤其是咳嗽的症状,疲劳,肌肉骨骼疼痛.COVID康复计划应利用这项研究的结果,以确保计划内容满足COVID后人群的需求。
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