PDF(Pubmed)
Abstract：
Opaque value chains as well as environmental, ethical and health issues and food scandals are decreasing consumer trust in conventional agriculture and the dominant food system. As a result, critical consumers are increasingly turning to community-supported agriculture (CSA) to reconnect with producers and food. CSA is often perceived as a more sustainable, localized mode of food production, providing transparent production or social interaction between consumers and producers. This enables consumers to observe where their food is coming from, which means CSA is considered suitable for building trust in food (production). However, it remains unclear how exactly members\' trust in \'their\' farmers is built. To determine the factors that predict members\' trust in CSA and its farmers, and the importance of these factors when compared to each other, we conducted a quantitative study among CSA members in Germany and applied a multiple regression model (n = 790). The analysis revealed that trust in CSA and its farmers is influenced by \"reputation\", \"supply of information\", \"direct social interaction\" and the \"duration of CSA membership\". Other factors such as the \"certification status of the CSA farm\" and \"attitudes toward organic certification\" did not significantly predict trust. We conclude that producers\' willingness to be transparent already signals trustworthiness to CSA members and is more important to members than formal signals. Other actors within the food system could learn from CSA principles and foster a transition toward a more regionalized value-based food system to help restore agriculture\'s integrity.
UNASSIGNED: The online version contains supplementary material available at 10.1007/s10460-022-10386-3.
UNASSIGNED: The online version contains supplementary material available at 10.1007/s10460-022-10386-3.
摘要：
不透明的价值链以及环境，道德和健康问题以及食品丑闻正在降低消费者对传统农业和占主导地位的食品体系的信任。因此,关键消费者越来越多地转向社区支持的农业(CSA)，以与生产者和食品重新联系。CSA通常被认为是一种更可持续的，本地化的食品生产方式，在消费者和生产者之间提供透明的生产或社会互动。这使消费者能够观察到他们的食物来自哪里，这意味着CSA被认为适合建立对食品(生产)的信任。然而,目前尚不清楚成员对他们的农民的信任是如何建立的。为了确定预测成员对CSA及其农民信任的因素，以及这些因素相互比较时的重要性，我们在德国CSA成员中进行了一项定量研究,并应用多元回归模型(n=790).分析表明，对CSA及其农民的信任受“声誉”的影响，“信息供应”，“直接社交互动”和“CSA成员资格的持续时间”。其他因素，如“CSA农场的认证状态”和“对有机认证的态度”，并不能显著预测信任。我们得出的结论是，生产者愿意透明已经向CSA成员发出了可信赖的信号，对成员来说比正式信号更重要。粮食系统中的其他参与者可以从CSA原则中学习，并促进向更区域化的基于价值的粮食系统过渡，以帮助恢复农业的完整性。
■在线版本包含补充材料，可在10.1007/s10460-022-10386-3获得。
■在线版本包含补充材料，可在10.1007/s10460-022-10386-3获得。
