PDF(Pubmed)
Abstract：
Social innovation has a great chance to overcome problems in complex environments. Individuals\' concern for environmental, social, and ethical issues has gradually grown, prompting the rise of new types of consumers, who shift their environmental concerns into action. Social entrepreneurship participants mostly act as beneficiaries and initiators in the process of social innovation. Social exchange theory explains the linkage between individual psychological factors and personal social cognitive perceptions that inspire social innovation intention. The current research framework is constructed to inspect the individual mental process of psychological motivation associated with social innovation intention. The purpose is to understand the relationships between the psychological level of moral idealism, ecological concern, and prior experience on cognitive perceptions of social worth; subsequently, social worth, prosocial motivation, perspective-taking, and positive feelings are examined to discover their influence on social innovation behavioral intention. The transmitting role of social worth exercises a transformative function between participants\' psychological motivation, social cognition, and social innovation intention. The research is conducted using partial least squares (PLS) analysis software. The research results reinforce our understanding of theories of individual psychological motivations on social innovation. The findings also offer some suggestions for sustainability education to social enterprise practitioners with respect to recruiting young people and continuing to generate new ideas.
摘要：
社会创新有很大的机会克服复杂环境中的问题。个人对环境的关注，社会,道德问题逐渐增多，促使新型消费者的兴起，他们将环境问题转化为行动。社会创业参与者在社会创新过程中大多是受益者和发起者。社会交换理论解释了激发社会创新意图的个人心理因素与个人社会认知认知之间的联系。构建了当前的研究框架，以考察与社会创新意愿相关的心理动机的个体心理过程。目的是了解道德唯心主义心理层面之间的关系,生态关注,和先前关于社会价值认知认知的经验；随后，社会价值,亲社会动机，透视，并考察积极情绪对社会创新行为意向的影响。社会价值的传递作用锻炼了参与者心理动机之间的转化功能，社会认知，和社会创新意图。本研究使用偏最小二乘(PLS)分析软件进行。研究结果加强了我们对社会创新个体心理动机理论的理解。调查结果还为社会企业从业者在招募年轻人和继续产生新想法方面的可持续发展教育提供了一些建议。
