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Abstract：
This article discusses the possible ways in which visual research methodologies can be extended and applied to study similarities and differences in higher education institutions (and systems) in the context of the visual and digital turn in social science methodologies. The article focuses on the methodological potential of the institutional website analysis as a fruitful approach in comparative higher education research. The article futher focuses on two specific comparative methodological issues: different purposes of comparisons and different organisational aspects which can be compared. The review of the current state of research based on university websites found that the analyses are largely cross-sectional and focused on issues related to institutional identities and positioning of individual self-identities towards institutions as well as on representations of different types of students. Organisational aspects of structure and hierarchies, disciplinary differences, leadership and management cultures, organisational aesthetics as well studies which focus on the representation of non-student groups of university members, are rare and represent potential research frontiers. Most of the reviewed articles are guided by linear causal explanation logic, while other comparative purposes like a better description, critique and provision of alternative explanations are less present and potentially could lead to a better understanding of higher education.
摘要：
本文讨论了在社会科学方法论的视觉和数字转向的背景下，视觉研究方法可以扩展和应用于研究高等教育机构（和系统）的异同的可能方法。本文重点介绍了机构网站分析作为比较高等教育研究中卓有成效的方法的方法论潜力。本文进一步关注两个具体的比较方法论问题：比较的不同目的和可以比较的不同组织方面。对基于大学网站的研究现状的审查发现，这些分析在很大程度上是横向的，重点是与机构身份和个人自我身份对机构的定位以及不同类型学生的代表有关的问题。结构和等级制度的组织方面，学科差异,领导和管理文化，组织美学以及关注大学成员非学生群体代表性的研究，是罕见的，代表了潜在的研究前沿。大多数评论文章都以线性因果解释逻辑为指导，而其他比较目的，比如更好的描述，批评和提供替代解释较少存在，并可能导致更好地理解高等教育。
