UNASSIGNED: The use of social media by providers can enhance patient education, complement offline information, facilitate patient support, stimulate brand building, and strengthen the organization\'s market position. Risks of social media include, but are not limited to, a lack of quality, reliability, misrepresentation of credentials, influence of hidden and overt conflicts of interest, content that may jeopardize patient privacy, HIPAA regulations, and physicians\' credentials and licensure. Physicians\' use of social media may also expose him/her to lawsuits if providing specific medical advice on media platforms.
UNASSIGNED: To document the social media presence of a broad cohort of spine surgeons, and to discuss the benefits and risks of a social media presence.
UNASSIGNED: Cross-sectional observational of 325 Spine Surgeons from 76 institutions across the US. Description statistic and Pearson\'s correlation were used to investigate the relationships between the variables.
UNASSIGNED: Out of the 325 surgeons, 96% were male with an average age of 51.5 ± 10.7 years and 14.1 ± 9.6 years of experience. The frequency of social media use included 57.2% of surgeons had professional LinkedIn, 17.8% had professional Facebook, and less than 16% had other social media platforms. When combining all platforms together, 64.6% of all surgeons had at least one professional social media platform. 64.0% of these surgeons had no social media activity in the past 90 days, while 19.4% and 10.9% were active once and twice a month, respectively. Surgeon age (P = 0.004), years in practice (P < 0.001), and practice type (P < 0.001) were strongly correlated with social media activity.
UNASSIGNED: Given the scarcity of research on this topic and the novelty of the platforms, social media and online services continue to be utilized at a low level by spine surgeons. Issues regarding the risks of privacy issues with social media users continue to be a concern among medical professionals adopting this technology. This can largely be mitigated with the combination of physician education and informed consent from patients. The ability to connect with patients directly, and provide access to high-quality education and information will be of considerable benefit to our field well into the future.
■提供者使用社交媒体可以增强患者教育,补充离线信息,促进患者支持,刺激品牌建设,加强组织的市场地位。社交媒体的风险包括,但不限于,缺乏质量,可靠性,凭据的虚假陈述,隐藏和公开的利益冲突的影响,可能危害患者隐私的内容,HIPAA法规,和医生的证书和执照。如果在媒体平台上提供特定的医疗建议,医生使用社交媒体也可能使他/她面临诉讼。
■为了记录大量脊柱外科医生的社交媒体存在,并讨论社交媒体存在的好处和风险。
■来自美国76个机构的325名脊柱外科医生的横截面观察。使用描述统计量和Pearson相关性来研究变量之间的关系。
■在325名外科医生中,96%为男性,平均年龄为51.5±10.7岁和14.1±9.6年。社交媒体使用的频率包括57.2%的外科医生有专业的LinkedIn,17.8%的人拥有专业的Facebook,不到16%的人拥有其他社交媒体平台。当将所有平台组合在一起时,64.6%的外科医生至少有一个专业的社交媒体平台。64.0%的外科医生在过去90天内没有社交媒体活动。而19.4%和10.9%的人每月活动一次和两次,分别。外科医生年龄(P=0.004),实践年限(P<0.001),和实践类型(P<0.001)与社交媒体活动密切相关。
■鉴于该主题研究的稀缺性和平台的新颖性,脊柱外科医生继续在低水平使用社交媒体和在线服务。关于社交媒体用户隐私问题的风险问题仍然是采用这种技术的医疗专业人员关注的问题。通过结合医生教育和患者的知情同意,可以在很大程度上减轻这种情况。与病人直接联系的能力,提供高质量的教育和信息将对我们的领域有很大的好处。