PDF(Pubmed)
Abstract：
BACKGROUND: Tobacco smoking is one of the leading causes of death and disability in the Association of Southeast Asian Nations (ASEAN). Despite implementation of some tobacco control measures, youth continue to initiate smoking. This narrative review outlines how tobacco advertising, promotion, and sponsorship (TAPS) may influence smoking attitudes and uptake among youth in the region.
METHODS: Nine electronic databases were searched on EBSCOhost to identify studies published up until December 2019. All studies published in English that investigated youth smoking and TAPS in ASEAN countries were included. Thematic analysis was used to investigate the influence of TAPS on youth smoking.
RESULTS: Thirty-seven studies were identified. This research showed that youth were exposed and receptive to tobacco advertising, which may contribute to positive attitudes towards tobacco brands and smoking. Studies also demonstrated that youth were exposed to point-of-sale (POS) advertisements or promotions and individual sales promotions. However, little research has explored how these strategies influence attitudes and consumption behaviors among youth, or, how online advertising and cigarette packet branding may influence youth smoking.
CONCLUSIONS: Youth in ASEAN countries continue to be exposed to TAPS, particularly through POS advertisements or promotions and individual sales promotions. There is also cause for concern about \'below-the-line\' advertising and the increasing role of cigarette packaging as a promotional tool. These findings support calls for all ASEAN countries to ratify the Framework Convention on Tobacco Control (FCTC), introduce comprehensive bans on all forms of tobacco advertising, including POS advertising and cigarette pack displays, and implement plain packaging legislation for tobacco products.
METHODS: Nine electronic databases were searched on EBSCOhost to identify studies published up until December 2019. All studies published in English that investigated youth smoking and TAPS in ASEAN countries were included. Thematic analysis was used to investigate the influence of TAPS on youth smoking.
RESULTS: Thirty-seven studies were identified. This research showed that youth were exposed and receptive to tobacco advertising, which may contribute to positive attitudes towards tobacco brands and smoking. Studies also demonstrated that youth were exposed to point-of-sale (POS) advertisements or promotions and individual sales promotions. However, little research has explored how these strategies influence attitudes and consumption behaviors among youth, or, how online advertising and cigarette packet branding may influence youth smoking.
CONCLUSIONS: Youth in ASEAN countries continue to be exposed to TAPS, particularly through POS advertisements or promotions and individual sales promotions. There is also cause for concern about \'below-the-line\' advertising and the increasing role of cigarette packaging as a promotional tool. These findings support calls for all ASEAN countries to ratify the Framework Convention on Tobacco Control (FCTC), introduce comprehensive bans on all forms of tobacco advertising, including POS advertising and cigarette pack displays, and implement plain packaging legislation for tobacco products.
摘要：
背景：吸烟是东南亚国家联盟（ASEAN）死亡和残疾的主要原因之一。尽管实施了一些控烟措施，年轻人继续开始吸烟。这篇叙述性评论概述了烟草广告，促销,和赞助（TAPS）可能会影响该地区年轻人的吸烟态度和摄入量。
方法：在EBSCOhost上搜索了9个电子数据库，以确定截至2019年12月发表的研究。包括所有以英语发表的调查东盟国家青少年吸烟和TAPS的研究。采用专题分析法探讨TAPS对青少年吸烟的影响。
结果：确定了37项研究。这项研究表明，年轻人接触并接受烟草广告，这可能有助于对烟草品牌和吸烟的积极态度。研究还表明，年轻人接触到销售点（POS）广告或促销活动以及个人促销活动。然而,很少有研究探讨这些策略如何影响年轻人的态度和消费行为，或者，在线广告和烟包品牌如何影响青少年吸烟。
结论：东盟国家的青年继续受到TAPS的影响，特别是通过POS广告或促销和个人销售促销。也有理由担心“线下”广告以及香烟包装作为促销工具的作用日益增强。这些调查结果支持呼吁所有东盟国家批准《烟草控制框架公约》(FCTC)。全面禁止各种形式的烟草广告，包括POS广告和香烟包装展示，并实施烟草制品普通包装立法。
方法：在EBSCOhost上搜索了9个电子数据库，以确定截至2019年12月发表的研究。包括所有以英语发表的调查东盟国家青少年吸烟和TAPS的研究。采用专题分析法探讨TAPS对青少年吸烟的影响。
结果：确定了37项研究。这项研究表明，年轻人接触并接受烟草广告，这可能有助于对烟草品牌和吸烟的积极态度。研究还表明，年轻人接触到销售点（POS）广告或促销活动以及个人促销活动。然而,很少有研究探讨这些策略如何影响年轻人的态度和消费行为，或者，在线广告和烟包品牌如何影响青少年吸烟。
结论：东盟国家的青年继续受到TAPS的影响，特别是通过POS广告或促销和个人销售促销。也有理由担心“线下”广告以及香烟包装作为促销工具的作用日益增强。这些调查结果支持呼吁所有东盟国家批准《烟草控制框架公约》(FCTC)。全面禁止各种形式的烟草广告，包括POS广告和香烟包装展示，并实施烟草制品普通包装立法。
