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Abstract：
In an increasingly competitive context, attracting and retaining the best employees are a real preoccupation and a big challenge for organizations. Online recruitment (OR) is a growing trend, and corporate websites are an important instrument for talent attraction, but academic research on this topic is still scarce, especially in the voluntary sector. To shed light on the topic, this study examines and compares the 100 best companies to work for, published by Fortune, and the 100 largest charities, reported by Forbes. The comparative study focuses the attention and quantifies the web section devoted to careers, concretely information related to goods practices affecting the workers well-being. The results indicated, as essential in the OR process of charities, to understand the relevance of their web content because that affects the intentions of potential applicants. The work concludes that benchmarking efforts can be helpful for increasing the charities\' attractiveness in the labor market in the near future.
摘要：
在竞争日益激烈的背景下，吸引和留住最优秀的员工是组织真正的当务之急，也是一个巨大的挑战。在线招聘(OR)是一种日益增长的趋势，企业网站是吸引人才的重要工具，但是关于这个主题的学术研究仍然很少，特别是在志愿部门。为了阐明这个主题，这项研究检查并比较了100家最适合工作的公司，由《财富》出版,和最大的100个慈善机构，福布斯报道。比较研究集中了注意力，并量化了致力于职业的网络部分，与影响工人福祉的货物实践相关的具体信息。结果表明,在慈善机构的OR过程中至关重要，了解他们的网络内容的相关性，因为这会影响潜在申请人的意图。这项工作得出的结论是，基准测试工作有助于在不久的将来增加慈善机构在劳动力市场的吸引力。
