PDF(Pubmed)
Abstract：
The amount of plant biodiversity data available via the web has exploded in the last decade, but making these data available requires a considerable investment of time and work, both vital considerations for organizations and institutions looking to validate the impact factors of these online works. Here we used Google Analytics (GA), to measure the value of this digital presence. In this paper we examine usage trends using 15 different GA accounts, spread across 451 institutions or botanical projects that comprise over five percent of the world\'s herbaria. They were studied at both one year and total years. User data from the sample reveal: 1) over 17 million web sessions, 2) on five primary operating systems, 3) search and direct traffic dominates with minimal impact from social media, 4) mobile and new device types have doubled each year for the past three years, 5) and web browsers, the tools we use to interact with the web, are changing. Server-side analytics differ from site to site making the comparison of their data sets difficult. However, use of Google Analytics erases the reporting heterogeneity of unique server-side analytics, as they can now be examined with a standard that provides a clarity for data-driven decisions. The knowledge gained here empowers any collection-based environment regardless of size, with metrics about usability, design, and possible directions for future development.
摘要：
在过去的十年中，通过网络获得的植物生物多样性数据的数量激增，但是要获得这些数据需要大量的时间和工作投入，对于希望验证这些在线作品的影响因素的组织和机构来说，这两个都是至关重要的考虑因素。在这里，我们使用了谷歌分析(GA)，来衡量这个数字存在的价值。在本文中，我们使用15个不同的GA帐户检查使用趋势，分布在451个机构或植物项目，占世界草药的5%以上。他们在一年和一年中都进行了研究。样本中的用户数据显示：1)超过1700万个网络会话，2)在五个主要操作系统上，3）搜索和直接流量占主导地位，社交媒体的影响最小，4）在过去三年中，移动和新设备类型每年翻了一番，5）和Web浏览器，我们用来与网络互动的工具，正在改变。服务器端分析因站点而异，因此很难比较其数据集。然而,使用GoogleAnalytics消除了独特服务器端分析的报告异构性，因为现在可以用一个为数据驱动的决策提供清晰的标准来检查它们。这里获得的知识赋予任何基于集合的环境，无论大小，关于可用性的指标，设计,以及未来发展的可能方向。
